Medloft Spa sets August soft opening in St. Augustine

Medloft Spa will open its first St. Augustine location with a soft opening on Aug. 15 in World Golf Village, backed by a $10,000 makeover prize and a limited VIP membership offer. The launch adds to the spa chain’s multi-state expansion push as the company targets 100 locations within 18 months.

Why it matters: - Medloft Spa is entering St. Augustine with a new wellness location centered on non-invasive treatments and membership-based services. - The opening also signals the company’s broader franchise growth push across the U.S. and Canada. - Medloft Spa says it is targeting 100 locations within 18 months, which would mark a major scale-up for the brand.

What happened: - Medloft Spa will hold a soft opening on Saturday, Aug. 15, 2026, at its World Golf Village site in St. Augustine, Florida. - The event will run from 10 a.m. to 4 p.m. - The opening event will feature a $10,000 makeover grand prize. - The company also plans a ribbon-cutting ceremony held the day before the soft opening.

The details: - The soft opening will include a limited VIP membership offer for 30 clients on a first-come, first-served basis. - The VIP membership is valued at $7,200 annually and includes year-round access to premier services. - The opening event will also include food, drinks and entertainment. - Neil Porras, founder and CEO of Medloft Spa, said the event will include complimentary services and free add-ons with package purchases. - The St. Augustine location will be managed by franchisees Ben and Jerri Kelley. - Medloft Spa currently operates, and is preparing to operate, in eight other locations across Canada, Florida, Ohio, California, New York and Texas. - The company is actively franchising in the United States and is seeking new franchise partners. - Franchisees receive marketing strategies, comprehensive training and ongoing operational support. - Medloft Spa says it is working to finalize additional locations this year. - Porras said several locations are already in the funding stage. - Franchise inquiries can go to Colton Malcom at franchise opportunities or colton@medloftspa.com.

Between the lines: - The launch blends a local debut with a sales and recruitment event, using memberships and franchise outreach to drive near-term growth. - Medloft Spa is positioning itself as a premium wellness brand built around advanced, non-invasive treatments and personalized care. - The company’s expansion pitch suggests it is trying to turn one spa opening into a broader pipeline of franchise deals.

What's next: - Medloft Spa will use the Aug. 15 soft opening to attract early customers and local attention. - The company is expected to keep adding locations as it moves toward its 100-site goal. - More franchise partnerships and funded locations could follow if Medloft Spa converts current interest into signed deals.

The bottom line: - Medloft Spa’s St. Augustine debut is both a store opening and a growth signal for a company pushing rapid franchise expansion.